Coffee and flowers combine to bring the sweet smell of success to Saudi florist

Nour Mousa is the CEO and co-founder of Saudi solar energy company Desert Technologies.

Desert Technologies, with its ambitious projects already yielding results across the region, is an example of how the Kingdom can leverage its abundant resources, national expertise and competitive advantage in power generation.

Mousa is an executive with global experience in key business functions and operations, from strategic planning, outsourcing and technology transfer to financing, development and real estate investments and world-class manufacturing.

He is a partner at Soho Properties, a leading real estate developer managing two $ 600 million development projects in Manhattan, New York.

As a Managing Partner, he is responsible for strategic and financial operations, the execution of large complex transactions and the management of business risks.

From 1998 to 2003, Mousa was Director of Strategic Planning at Picorp Holding SAE, a multi-billion dollar Egyptian group investing in the real estate, tourism, consumer goods and fulfillment sectors.

Among these projects was the creation and structuring of a multinational joint venture with Fujitsu General Ltd as a founding member of the board of directors, while overseeing a manufacturing start-up in Egypt distributing throughout North Africa.

Prior to working at Picorp, Mousa was in the automotive industry and was part of the team that started Nissan Egypt’s operations.

Mousa holds a BA in Production Engineering from Helwan University and a Graduate Diploma in Industrial Engineering from American University in Cairo.

Her charitable work includes founding and endowing Park51, a nonprofit Islamic community and cultural center located in lower Manhattan.

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