Melbourne florists feel the force of the pandemic

Melbourne, Australia, March 9, 2021 / PRNewswire / – An area that has been severely affected by extended and instant lockdowns is Australia florists. Local Melbourne flower shops, like Amazing Graze Flowers, were forced to get rid of flowers they might have sold otherwise.

While other industries have also been affected, the florist industry in particular is a slave to the nature of its products. Once the flowers have been cut, they have a short shelf life where they need to be sold or thrown away. The lockdowns put Amazing Graze Flowers and many florists in a less than desirable position as they were forced to dump stock ordered in anticipation of flower delivery Melbourne.

The shutdown of events and weddings also took its toll on local florists, slashing one of their most profitable sources of income for nearly a year. Now that gatherings are allowed, there are those who are making big orders again. However, local florists say many have slashed their budgets for flowers, opting for a scaled-down version of the event they once envisioned.

At the other end of the industry, flower farms have not been able to supply florists with their usual order quantity. Valentine’s Day, in particular, has been difficult this year as flower delivery orders Melbourne-wide came in as local businesses were unable to meet the high demand for long-stemmed red roses. Greg Neil of Australian Roses told ABC News it estimates a drop of more than 40% in the number of roses it will be able to supply to local florists.

Additionally, the Chinese New Year coincided with Valentine’s Day this year – two holidays that require large orders of red flowers online. Melbourne-in the world and beyond. With fewer crops planted this year and fewer overseas shipments to come Australia, old-school romantics were encouraged to opt for less traditional choices.

Despite all of this, many flower shops like Amazing Graze Flowers have entered the New Year. They will continue to depend on the locals to turn to bouquets and arrangements to celebrate everything from birthdays and weddings to housewarmings.

3 rue Rose, Essendon
Victoria, 3040
+61 (03) 9374 2929

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SOURCE Amazing pasture flowers


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