Stabilized flower market: introduction
Transparency Market Research provides key insights into the global market preserved flower market. In terms of revenue, the global preserved flowers market is expected to expand at a CAGR of ~5% during the forecast period, owing to numerous factors about which TMR offers in-depth insights and forecasts in its Global Preserved Flowers Market report.
Companies are expanding their range of stabilized flowers and launching special flowers for special occasions. Manufacturers are also multiplying their partnerships with different international and local distributors to have a better reach in each region. Some players offer additional services such as workshops, home delivery and decoration services to capture more consumers.
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Stabilized Flower Market: Key Segments
In terms of flower type, the rose segment is expected to hold a major market share. In general, the demand for fresh roses is high. The demand for preserved roses is increasing due to its beauty and importance in different occasions. Ecuador roses have a huge demand in the market because they are unique and beautiful. Manufacturers also invest heavily to produce different colors of roses. This is expected to increase the attractiveness of the preserved rose market globally over the forecast period.
Based on the preservation technique, the air-drying segment held a major market share in 2020, as it is one of the easiest ways to preserve flowers. Manufacturers are able to produce more using this method, and the cost of preserved flowers using the technique is low compared to other techniques.
In terms of application, the unique gift segment holds a large share in the world, as giving flowers is one of the oldest customs in many countries. People have started offering preserved flowers instead of offering fresh flowers because preserved flowers last a long time and require little maintenance. Meanwhile, preserved flowers can be used to make many unique gifts. Thus, manufacturers and distributors are finding new ways to use stabilized flowers.
In terms of price, the low price segment held a large share of the market in 2020. The concept of stabilized flowers is new in many developing regions and consumers in these regions prefer to buy flowers, which are cheaper. Also in developed regions, consumers prefer to buy flowers, the price of which is low. However, consumers are willing to pay a little extra for flowers that are in high demand.
In terms of distribution channel, online channel is expected to be the most attractive segment during the forecast period owing to people preferring online shopping. Online channels also offer consumers a wide range of flowers with different price ranges with just one click.
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Preserved Flower Market: Featured Regions
The global preserved flower market has been segmented into North America (US, Canada and Rest of North America), Europe (UK, Germany, France and Rest of Europe), Asia-Pacific ( China, Japan, India and rest of Asia). Pacific), Middle East and Africa (GCC countries, South Africa and rest of Middle East and Africa) and South America (Ecuador and rest of South America). The global preserved flower market is dominated by North America and Europe. Consumers in North America and Europe are gradually understanding the benefits of stabilized flowers which is expected to increase their demand over the forecast period.
North America is expected to hold the largest share of the global preserved flower market. In the region, the United States held a significant share of the market for 2020. Although it holds a large market share, the country is expected to witness a slower growth rate compared to Canada during the forecast period.
Asia-Pacific is expected to witness the highest growth during the forecast period. Expanding canned flower market in emerging economies such as India and China, owing to rising incomes and changing consumer preferences towards e-commerce, is driving the business of canned flower manufacturers. canned flowers, which in turn drives the market.
Preserved Flower Market: Key Players
Key players operating in the global preserved flower market are Verdissimo, Beijing Sweetie-Gifts Co., Ltd., RoseAmore, Florever. Co., Ltd., Verdi UK Ltd, C’lovercraft Workshop, Excellent Flowers, Phocealys, Ohchi Nursery Ltd. and Iluba Roses, among others.
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