For the first time, the price of jasmine hit a new high of 4000 per kg on Sunday at the Madurai Wholesale Flower Market.
Traders attributed the high prices to low arrivals due to the incessant rains and logistical problems that discouraged marginal small farmers from transporting their produce.
According to Ramachandran, one of the main flower dealers in the market, since the start of the pandemic, the price of jasmine and other varieties of flowers, including the rose, has been volatile. Even during the peak wedding season, the price of jasmine hovered around 2,500 per kg.
However, due to continuous rains in recent days, the yield of jasmine fields is low. Many jasmine growers have long complained of water flooding in their fields, and as a result the flowers withered. Likewise, rose and other varieties also had very low arrivals due to these factors.
Farmers said they would normally bring around 30 tons of flowers to markets and that due to the rains, the yield was less than half of usual arrivals. Due to insufficient supply, the price of jasmine has reached a new high in the flower market.
As the wedding season drew to a close and the month of ‘Margazhi’ was due to begin in a few days, the merchants were happy to sell the products at ₹ 4,000 per kg. Although the number of buyers was limited, traders were able to sell the products, Ramachandran said.